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Commercializing Great Products with Design for Six Sigma

To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development.

Using a start-to-finish case study, a practical roadmap, and easy templates, Commercializing Great Products with Design for Six Sigma shows how to optimize every stage of product commercialization. Drawing on 65 years of product experience, the authors show how to make better product and portfolio decisions; develop better business cases and benefits assessments; create better concepts and designs; scale up manufacturing more effectively; and execute better launches.

• Establish infrastructure to support successful commercialization
• Use Stage Gate® processes to minimize risk and optimize the use of people and resources
• Create better plans: Segment markets, define product value, estimate financial value, and position new products for success
• Capture the "voice of the customer," analyze it, and use it to drive development
• Choose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and much more
• Develop better products and processes: process maps, cause and effects matrices, failure modes, effect analysis, statistical and data analysis tools, and more
• Test and improve product performance and reliability
• Perform post-mortems and apply what you've learned to your next project

Whether you're an executive, engineer, designer, marketer, or quality professional, Commercializing Great Products with Design for Six Sigma will help you identify more valuable product concepts and translate them into high-impact revenue sources.

The series includes two Short Cuts, also authored by Perry and Bacon. Short Cuts are short, concise, PDF documents designed specifically for busy technical professionals. The Short Cut titles are: Statistical Tolerancing in Design for Six Sigma (Digital Short Cut) (August 2006) and The Business Case for Design for Six Sigma (Digital Short Cut) (September, 2006). For more information on Short Cuts, please visit: www.informit.com/shortcuts

About the Authors
Randy Perry is a Master Consultant and Program Manager with Sigma Breakthrough Technologies, Inc. Randy has more than thirty years of experience in product development, marketing, and operations productivity improvement. He spent eighteen years with AlliedSignal Corporation during the implementation of Six Sigma under the leadership of Larry Bossidy. He has performed consulting and training with many major companies, including Seagate, Eastman Chemical, Tyco, Celanese. and BASF. Randy has bachelor’s and master’s degrees in chemical engineering from N.C. State University and an MBA from Duke University. He is a certified Six Sigma Black Belt, and lives in Midlothian, Virginia.
David Bacon is a Master Consultant with Sigma Breakthrough Technologies, Inc., with responsibilities for program development and training in the Master Black Belt program. During the past forty years he has provided consulting support in quality and productivity improvement to more than fifty companies, including W.R. Grace, Chemtura, Bayer MaterialScience, Celanese, Tyco Electronics, and Tyco Healthcare. David is a Fellow of the American Statistical Association and the Canadian Society for Chemical Engineering. He lives on a farm outside of Picton, Ontario, Canada.

Click to view the Table of Contents